Qualitative Research Methods

Processes and Methods of Qualitative and Mixed Method Research

The basic aim of this course is to provide the participants with the knowledge of the process and the methods of qualitative research designs and to discuss the applicability of such designs for specific problems of the participants (workshop principle).

  • basic principles and specific characteristics of qualitative research
  • the indication of qualitative research and the role of philosophy of science
  • the qualitative research process and the influence of theories
  • the collection of qualitative data
  • the analysis/interpretation of qualitative data: Grounded theory, qualitative content analysis, ethnography, discourse analysis, sequence analysis, hermeneutic approaches
  • limits of methodological "templates" for reconstruction of meaning
  • quality criteria and validity of qualitative findings
  • method-integrative designs (Mixed Methods)

August 29 - September 1, 2022


Technische Universität Hamburg
Am Schwarzenberg - Campus 1 (Gebäude A)
21073 Hamburg




Prof. Dr. Thomas Wrona
Institut für Strategisches & Internationales Management, Technische Universität Hamburg


Prof. Dr. Jo Reichertz
Institute for Advanced Study in the Humanities (KWI)



To get an overview of the amount of the participation fee and to register for the course, please use this link: Registration.


You can also send an email to prodok@vhbonline.org.


Registration deadline: July 10, 2022