Who is Who in VHB ProDok
Meet the lecturers of the VHB ProDok programme
Sven Müller is Professor of Data and Business Analytics at RWTH Aachen University. His research combines the analysis and optimisation of operational processes and structures with the associated data-driven and analytical methods. This approach integrates perspectives from various scientific disciplines, building a bridge between fundamental and applied research. He regularly offers the ProDok course Choice Based Optimisation, together with Knut Haase.
What fascinates you about Choice-Based Optimisation?
Choice-Based Optimisation combines different methodological approaches: normative science (optimisation) and empirical science (econometrics). At the same time, we work at the interface of several disciplines - economics, business administration, psychology and mathematics. This combination makes the field incredibly exciting.
What challenges and opportunities do you think early-career researchers face?
The high pressure to publish comes up against increasingly scarce resources. Nevertheless, academia offers enormous freedom to develop your own ideas and work in an interdisciplinary way. Those with curiosity and perseverance can achieve a lot.
What inspires you?
I am inspired by the unexpected connections that can be made between different disciplines, and by the exchange of ideas and understanding of different approaches that this can facilitate. This is where I learn the most and discover new perspectives on familiar problems.
And what else?
I hope that the importance of business research in politics, society and academia will increase. Its methods and findings help us to better understand complex challenges and make well-informed decisions.
Who is Who - About
VHB ProDok instructors are distinguished by their research excellence, internationally recognised expertise and high level of professional commitment. Many of them have been involved with the ProDok programme for a number of years. In the 'Who is Who' section, they share insights into their personal motivations, experience, and the courses they teach.
This section showcases the exceptional quality of VHB ProDok, highlighting its status as a unique initiative brought together by dedicated scholars who value sound research, methodological rigour, and collegial exchange — all curated by the VHB.