Services
Readers can easily sign up for the ToC Alerts, by using the One-click Sign-up (service provided by the publisher):
SBUR September 2025
Vol. 77, Issue 3, September 2025: Special Issue on The Value of User Generated Data for Managerial Decision Making
How to Harness the Potential of User-Generated Content for Management Decisions
Raoul V. Kübler, Alexa Burmester, Friederike Paetz & Martin Klarmann
Collecting and Analyzing User-Generated Content for Decision Support in Marketing Management: An Overview of Methods and Use Cases
Daniel Baier, Reinhold Decker & Yana Asenova
Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice
Nadine Schröder, Carsten D. Schultz, Friederike Paetz, Alicja Grzadziel & Melanie Clegg
Mining Consumer Mindset Metrics With User-Generated Content
Raoul V. Kübler, Susanne J. Adler, Lina Welke, Marko Sarstedt & Koen Pauwels
Taking Digital Responsibility for Data: Toward a Governance Model for User-Generated Data
Anna-Sophia Christ, K. Valerie Carl, Christian Kurtz, Lara Lobschat, Benjamin Mueller & Markus P. Zimmer
Speaking of Sustainability… The Triple Bottom Line in Firm- and User-Generated Content
Jonah Blits, Narine Yegoryan, Timo Mandler & Alexa B. Burmester
All volumes and issues of SBUR are available open access on the publisher website: https://link.springer.com/journal/41471