Who is Who in VHB ProDok
Meet the lecturers of the VHB ProDok programme
Martin Eisend is a professor of marketing at the Institute of Marketing and International Business, Faculty of Business Administration and Economics, at the University of Vienna. His research focuses on marketing communication and the application of methods of empirical generalisation. As part of the VHB ProDok programme, he teaches the course Meta-Analysis.
What fascinates you about meta analysis?
The value of scientific knowledge depends on how widely it can be applied. Meta-analysis is a tool that examines and tests the generalizability of knowledge better than any other tool. I find the dynamic development of this method exciting, and I am delighted to see that interest in meta-analysis is growing in the scientific community.
What challenges and opportunities do you think early-career researchers face?
Increasing external influence on the academic system and restrictions of academic freedom are major challenges nowadays, particularly for early-career researchers. However, such challenges also present an opportunity to engage and for positive change.
What inspires you?
Good (non-scientific) books, travelling to diverse regions of the world, conversations different and diverse people, and my children's questions and ideas.
Who is Who - About this campaign
VHB ProDok lecturers are distinguished by their strong research skills, internationally recognised expertise and high level of professional commitment. Most of them have been involved in the ProDok programme for many years. As part of the 'Who's Who' campaign, they share insights into their personal motivations and what participants can expect from their courses in short interviews.
The campaign aims to demonstrate that VHB ProDok offers much more than just a course programme. It is a network of dedicated scientists from the German-speaking region and beyond who prioritise sound research, methodological quality and collaborative exchange.