Ethnographic Research

The course is designed for doctorate students in business administration who want to learn about and conduct ethnographic research. The aim of the course is to provide students with methodological foundations and advanced knowledge on ethnographic research in business studies. After attending this course, participants should be able to  

• understand the methodological foundations of ethnographic research 
• differentiate between different approaches to ethnography and be able to assess their strengths and weaknesses 
• plan an ethnographic research design as well as be prepared for methodological challenges in their field research   
• understand ways of analyzing ethnographic data and judge ethnographic research according to quality criteria 

The first workshop day will provide an overview of the history of ethnography as well as introduce the participants to different approaches in ethnographic research. The second workshop day focuses on research ethics, quality criteria and publishing ethnographic research. On the third workshop day, the process of doing ethnographic research in the field as well as the issues of access, roles and forms of engagement will be discussed. The fourth day looks at different strategies for analyzing ethnographic data. The session will be hands-on and offer participants the opportunity to gain practical experience with analyzing ethnographic data. 

Anmeldefrist: 23. August 2026

Sprache / Language

Englisch

Ort / Location

Tickets

Noch 20 Plätze verfügbar.